Analytics•10/17/2026
Before you add more ad budget, check what’s happening to the traffic you already have
More clicks don’t mean more customers if you lose them along the way on your website, in your offer, or in follow-up contact. Lear...
Knowledge Base
Actionable Insights on Analytics & Automation
Direct, practitioner-level tutorials covering data architectures, workflow triggers, and lead generation frameworks.
Marketer Tools•10/15/2026
A Lead Popup in GTM: How to Capture a Contact Who Already Tells You What They’re Interested In
A multi-variant GTM lead popup: capture inquiries tailored to customer engagement. Discover 3 variants: direct offer download, flo...
Marketer Tools•10/4/2026
CRO Mechanisms via Google Tag Manager: An E-commerce Popup That Knows What Customers Have in Their Cart
A lightweight, GTM-injected e-commerce popup with dynamic product carousel and cart awareness. Recover abandoned baskets and inspi...
Marketing Campaigns•9/21/2026
Product Feed – What It Is and How to Generate It: A Guide Using PriceWars II for PrestaShop
Many advertising and sales platforms allow you to create dynamic product ads. To leverage them, you need a product feed. Learn wha...
Marketing Campaigns•9/15/2026
Google Ads Are Running and Budget Is Spending, but No Leads? Diagnosing the Problem
A recurring scenario: your Google Ads campaign is live, clicks are flowing, budget is draining, yet sales inquiries are zero. Why ...
Marketing Automation•9/10/2026
How to Send Website Form Data to Your CRM Without Coding Using Make.com
A prospect fills out a contact form on your website. What happens next? Manual copy-pasting slows down sales. Discover how to buil...
Marketing Automation•9/9/2026
Make.com: The App Glue Your Business Probably Needs
The average business uses a dozen different software tools that don’t talk to each other. Discover how Make.com acts as the univer...
Marketer Tools•8/12/2026
Why I Frequently Recommend Typeform to My Clients
Standard contact forms often fail when you need to qualify leads, gather structured project data, or engage prospects. Discover wh...
Analytics•11/5/2025
"I Don't Know How to Measure If It Works" – How to Track Popup Effectiveness in GA4
Displaying a popup is easy, but measuring whether it actually generates revenue or simply annoys users requires rigorous event tra...
Marketer Tools•11/4/2025
"I Don't Want to Annoy Users" – How to Build High-Converting, Non-Intrusive Popups
Popups often suffer from a bad reputation due to intrusive zero-second takeovers. Discover how to apply behavioral triggers, frequ...
Marketer Tools•11/4/2025
How to Build a Custom Website Popup Without Waiting for Developers
Your engineering team has their hands full with core product sprints and technical backlog. Discover how marketers and growth lead...
Marketer Tools•11/3/2025
How to Create a Popup Without Plugins – A Simple Method That Works on Any Website
Tired of bloated WordPress plugins that slow down page load speeds and break on updates? Here is a clean, dependency-free vanilla ...
Marketing Automation•1/5/2023
Make (formerly Integromat): Seamless Integration Between Marketing Tools
Connecting marketing tools often stalls because engineering teams are overwhelmed with technical backlog. Discover why Make is my ...
Marketing Automation•5/10/2021
Positive User (formerly User.com) Automations: Automatic Name Grammatical Declension & Gender Detection
Personalized email marketing in languages with complex grammatical declensions requires intelligent automation. Discover how to dy...
Marketer Tools•4/17/2021
Google Tag Manager for Beginners: Essential GTM Guide #1
What exactly is Google Tag Manager, how does it differ from Google Analytics, and why is it the cornerstone of modern digital trac...
Marketing Automation•2/16/2021
Automated Customer Satisfaction Survey via Email (Typeform, Positive User & Looker Studio)
Learn how to construct a fully automated post-purchase customer satisfaction survey pipeline using Positive User as the CRM engine...
Marketer Tools•1/8/2021
Typeform – great tool for surveys and other forms
Typeform – how did I found it? Not so long ago I had an NPS survey to do. I tested various tools and learned about Typeform. I dec...
Marketer Tools•1/2/2021
How to Increase Qualified Inbound Leads Using CallPage
Every minute of delay in contacting a warm inbound lead slashes conversion chances. Discover how implementing CallPage enables imm...
Marketing Automation•12/14/2020
Dynamic Email Campaigns Powered by Product Feeds
Static newsletters require endless manual drafting. Discover how feeding dynamic product catalogs into marketing automation platfo...
Marketing Automation•10/14/2020
Marketing Automation: Dynamic On-Site Content Personalization
Delivering the exact same homepage to a first-time visitor and a returning VIP client leaves revenue on the table. Discover how to...
Marketing Automation•8/2/2020
user.com – why you should use it
There are many tools on the market that offer some kind of marketing automation function. I have tested many of them and I use man...
Analytics•7/27/2020
Web Analytics: Why Proper Implementation Is Essential for Your Website
When launching a website, every business has concrete commercial goals: generating qualified leads, driving sales, or lowering sup...
Marketing Automation•7/27/2020
Form Popups: Using Marketing Automation to Capture and Score Leads
Building an email list requires more than a generic footer input. Discover how to deploy targeted lead capture form popups in Posi...