Jakub Ruciński
JAKUB RUCIŃSKIWEBSITE TOOLS & ANALYTICS
PL
Available for deployments Q4 2026

I design & build websites, analytics & automations engineered for high conversion

Combining web development, CRO (Conversion Rate Optimization)Conversion Rate Optimization – engineering every page component (layout architecture, form psychology, user friction removal) to ensure the maximum percentage of visitors convert into qualified leads and paying customers. mechanisms, and advanced analytics – to ensure the maximum percentage of visitors convert into your customers.

Key Competencies & Tools
Google Analytics 4
Google Tag Manager
Consent Mode
E-commerce Tracking
Make.com
Positive User (User.com)
Typeform
HubSpot
Pipedrive
AI Applications
WordPress
Next.js & React
Microsoft Clarity
Hotjar
Google Ads & Meta
10+
Years of experience in marketing & technology
500+
Built Automation Scenarios
300+
Audited & Deployed GA4/GTM Accounts
100+
Analytics Implementations
View Live

Real Estate Developer Landing Pages

High-converting landing page engineered specifically for residential developments: floor plan selectors, authentic lead magnets (Lookbook PDF, private visit booking), sub-second load times, and airtight GA4 lead attribution.

Key Capabilities:
  • Floor plan cards with direct inquiry action triggers
  • Lead magnets: Lookbook PDF download & private visit booking
  • Comprehensive tracking for every phone click and download
  • Instant lead push into developer CRM
Core Offerings

GA4 Tracking, CRO Mechanisms, Automation & Web Engineering

From eliminating conversion friction to enterprise-grade GA4 data pipelines and modern web development.

Modern Web & Tech

Modern Web Development & Web Applications

Engineering blazing-fast, high-converting landing pages, corporate websites, and bespoke web apps (Next.js, React). Built for maximum speed, SEO, and lead conversion.

Key Outcomes:
  • Custom UI/UX layout aligned with brandbook or design guidelines
  • Next.js implementation with clean, maintainable architecture
  • Mobile-first responsiveness with sub-second page loads
Next.js / ReactTypeScript
Details
CRO & Lead Velocity

Lead Generation Mechanisms via GTM (Calculators, Modals, Forms)

Conversion Rate Optimization (CRO) by deploying high-impact mechanisms via GTM: ROI calculators, exit-intent modals, e-commerce product carousels, sticky banners, and multi-step forms without developer bottlenecks.

Key Outcomes:
  • Design and deployment of custom interactive calculators via GTM
  • Smart modals with conditional firing (exit-intent, scroll depth, time on page)
  • E-commerce product popups (abandoned cart rescue, dynamic product cards)
Google Tag ManagerCustom JavaScript & CSS
Details
Analytics & E-commerce

Google Analytics 4, GTM & Full E-commerce Tracking

Turnkey GA4, GTM and Meta (Pixel & CAPI) architecture for lead generation and e-commerce stores. Precise transaction tracking, revenues, cart funnels, and Consent Mode v2 DataLayer.

Key Outcomes:
  • Full e-commerce tracking (purchases, cart events, item views, revenue)
  • Lead generation event schema (forms, phone clicks, emails, downloads)
  • Consent Mode v2 setup with cookie banner integration
Google Analytics 4Google Tag Manager
Details
Signature Specialty

Marketing Automation & Multi-System Integrations

Eliminate repetitive manual tasks. Custom Make.com pipelines, Positive User (formerly User.com) lead nurturing, behavioral scoring, and automated CRM routing.

Key Outcomes:
  • Process mapping and lead flow architecture blueprint
  • End-to-end scenario construction in Make.com and Positive User
  • Bidirectional sync between website capture forms and CRM
Positive User Partner (User.com)Make.com Expert
Details
Integrations & Tools

Marketing Tool Stack & Custom Integrations

Connecting Typeform, CallPage, CRMs, email platforms, webhooks, and forms into a cohesive, automated system.

Key Outcomes:
  • High-converting interactive forms in Typeform
  • Instant callback widget setup (CallPage)
  • Real-time two-way data sync between marketing tools and spreadsheets
Typeform PartnerCallPage
Details
WordPress & Growth

WordPress Development, Customization & Optimization

Building new WordPress sites, refactoring existing installations, advanced Crocoblock implementations (JetEngine, JetSmartFilters), performance tuning, and CRM lead integrations.

Key Outcomes:
  • Development or overhaul of WordPress website
  • Advanced Crocoblock architecture (JetEngine CPTs, dynamic filters, custom relations)
  • Speed optimization and cleanup of bloated plugins
WordPress CoreCrocoblock Suite (JetEngine, JetSmartFilters, JetFormBuilder)
Details
Behavioral Insights

Heat Maps, Session Recordings & UX Reports

Heatmaps, scroll maps, and user session recordings (Clarity, Hotjar) to uncover exactly where prospects drop off.

Key Outcomes:
  • Setup of GDPR-compliant heatmapping and recording tools
  • Segmentation and funnel setup for key user flows
  • Behavioral analysis report highlighting conversion friction
Microsoft ClarityHotjar
Details
Verified Social Proof

Recommendations from Executives & Marketing Leads

Feedback from directors and marketing leaders who rely on my technical delivery.

"Jakub is a true wizard of marketing automation. During our collaboration with Coders Lab, he provided comprehensive technological architecture for sales and marketing tools. His strategic approach and multi-system integrations proved invaluable."

Dr Grzegorz Morawski
Dr Grzegorz Morawski
Managing Director, Coders Lab

"Kuba never loses sight of the business strategy. His proficiency with Positive User (formerly User.com), Google Analytics, Google Ads, and Make is admirable. He is a calm, strategic partner for any executive team."

Magda Wasilewska-Michalska
Magda Wasilewska-Michalska
Chief Operating Officer, Coders Lab

"I have collaborated with Jakub since 2016 in online campaigns and digital analytics. Jakub consistently demonstrates high technical acumen, dedication, and a strictly data-driven focus on ROI."

Martyna Olszewska
Martyna Olszewska
Marketing Specialist, Lokum Deweloper

"Jakub has deep mastery over Positive User (formerly User.com) automations and GTM custom tracking. His calm, methodical communication translates directly into flawless data execution and higher business revenue."

Szymon Szostek
Szymon Szostek
Sales Director INFINI.TO
View All Testimonials & Partners
Let's Connect

Ready to accelerate your lead conversion rates?

Drop your website domain and goals. We will identify friction points and structure high-impact tracking and automation initiatives.

CRO Diagnosis

Identify exactly where prospective buyers drop off.

Implementation Roadmap

Calculators, modals, e-commerce data schemas, and CRM automations.

Direct Consultation

Your information is confidential and will strictly be used to respond to this consultation inquiry.