Jakub Ruciński
JAKUB RUCIŃSKIWEBSITE TOOLS & ANALYTICS
PL
Portfolio & Case Studies

Selected Work & Deliverables

High-converting landing pages for real estate developers, full-stack tracking architectures, and automated revenue engines.

View LiveReal Estate & CRO Web Development

Landing Pages for Real Estate Developers

I design and engineer conversion-focused, high-speed landing pages specifically for real estate developers and residential developments (and beyond). Every architectural component – unit floor plans, lead magnets (Lookbook PDF), lead inquiry forms – is engineered through strict CRO (Conversion Rate Optimization) methodology to maximize booked sales calls.

Key Capabilities:

  • Conversion-first architecture engineered for high-ticket apartment inquiries
  • Lead magnets driving conversion: Lookbook PDF catalog & private visit booking
  • Blazing performance (Core Web Vitals 95+) with mobile-first fluidity
  • Comprehensive GA4/GTM DataLayer tracking for every click, download, and call
  • Instant webhook routing into developer CRM pipelines
Next.jsReactGoogle Tag ManagerGoogle Analytics 4CRO ArchitectureMake.com CRM Sync

CRO Conversion Engines & Interactive Modals via GTM

Rapid deployment of 9 high-converting front-end mechanisms (dynamic e-commerce product carousels with XML feeds, cart abandon rescue modals, sticky urgency bars, multi-step qualification quizzes, DOM content injection, tab inactivity recovery, 28s instant callback, Geo/UTM personalizer, and scroll depth reading bars) injected seamlessly via Google Tag Manager with zero developer overhead.

Key Capabilities:

  • Maximize revenue and inquiries from existing traffic without increasing ad spend
  • Dynamic e-commerce cart-recovery popups with XML feeds and real estate apartment matchers
  • Dynamic Sticky Bar personalized by UTM campaigns with countdown timers and free shipping thresholds
  • Multi-step lead qualification quizzes (financing calculators, gift advisors, B2B pricing)
  • DOM Injection: native in-article content sections injected without intrusive popups
  • Tab inactivity recovery with pulsing animated favicon & dynamic browser title
  • Zero core store codebase modification with complete DataLayer event tracking into GA4
Google Tag ManagerCustom JS/CSSProduct Feeds (XML)GA4 DataLayerExit-Intent & Inactivity Triggers
Interactive Demo & $0 Recurring FeesHeadless CMP & Cloudflare Edge Computing

Custom-Built CMP & Google Consent Mode v2

A high-performance custom-built consent management and privacy engine running on Cloudflare Edge with Google Consent Mode v2. Eliminates recurring SaaS fees, imposes no limits on pages or views, deploys via 1 line of GTM code, and guarantees GDPR compliance without stiff legal jargon.

Key Capabilities:

  • Zero perpetual monthly subscription fees for third-party CMP tools
  • Unlimited pages, products, and traffic volume without arbitrary pricing tiers
  • Google Consent Mode v2 Advanced: restores signal clarity and conversion modeling in GA4 & Google Ads
  • Human-centric copy – 100% GDPR compliant without alienating visitors with legalistic walls
  • Seamless deployment on any CMS or custom store via 1 single line of code in GTM
  • Irrefutable Audit Trail with unique cryptographic Consent ID and UTC timestamping
  • Option for self-hosted deployment on client’s own free Cloudflare account for data sovereignty
Cloudflare Edge WorkersCloudflare D1 DatabaseGoogle Consent Mode v2Google Tag ManagerShadow DOMGDPR / ePrivacy Compliance
Long-term ArchitectureMarketing Automation & Multi-Tool CRM

Lead Generation & Marketing Automation Ecosystem – Coders Lab

Multi-year infrastructure partnership for a premier European coding academy. Built end-to-end B2C lead acquisition, scoring, and automated follow-ups via Positive User (formerly User.com), Make.com, and Google Ads tracking.

Key Capabilities:

  • Behavioral lead scoring and automatic cohort segmentation
  • Omnichannel lead nurturing sequences across email, SMS, and chat
  • Real-time two-way synchronization between web forms and internal CRM
  • Executive attribution dashboards for management
Positive User (User.com)Make.comGoogle Tag ManagerGoogle AnalyticsGoogle Ads
Transparent Workflow

Wondering how the collaboration looks step by step?

No multi-week briefs, Figma mockups, or crystal-ball forecasting. Explore my 5 straightforward phases: from first discovery & PRD, through a live clickable version with inline feedback, to robust CRO tracking and launch.

Live working version from day oneContinuous email updates & decision alertsNo forced subscriptions or retainers
Interactive roadmap & deliverables
Explore Collaboration Model

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