Selected Work & Deliverables
High-converting landing pages for real estate developers, full-stack tracking architectures, and automated revenue engines.
Landing Pages for Real Estate Developers
I design and engineer conversion-focused, high-speed landing pages specifically for real estate developers and residential developments (and beyond). Every architectural component – unit floor plans, lead magnets (Lookbook PDF), lead inquiry forms – is engineered through strict CRO (Conversion Rate Optimization) methodology to maximize booked sales calls.
Key Capabilities:
- Conversion-first architecture engineered for high-ticket apartment inquiries
- Lead magnets driving conversion: Lookbook PDF catalog & private visit booking
- Blazing performance (Core Web Vitals 95+) with mobile-first fluidity
- Comprehensive GA4/GTM DataLayer tracking for every click, download, and call
- Instant webhook routing into developer CRM pipelines
CRO Conversion Engines & Interactive Modals via GTM
Rapid deployment of high-converting front-end mechanisms (dynamic e-commerce product carousels with XML feeds, cart abandon rescue modals, sticky urgency bars, multi-step qualification quizzes, DOM content injection, and tab inactivity recovery) injected seamlessly via Google Tag Manager with zero developer overhead.
Key Capabilities:
- Higher conversion rates and revenue without altering core store codebase
- Dynamic product carousels showcasing live bestsellers and cart items
- Urgency sticky bars personalized by UTM campaigns with countdown timers
- Multi-step lead qualification quizzes and B2B pricing calculators
- Native in-article DOM content injection without intrusive popups
- Tab inactivity recovery with pulsing favicon & animated browser title
- Full DataLayer event tracking into GA4 and Meta Ads attribution
Lead Generation & Marketing Automation Ecosystem – Coders Lab
Multi-year infrastructure partnership for a premier European coding academy. Built end-to-end B2C lead acquisition, scoring, and automated follow-ups via Positive User (formerly User.com), Make.com, and Google Ads tracking.
Key Capabilities:
- Behavioral lead scoring and automatic cohort segmentation
- Omnichannel lead nurturing sequences across email, SMS, and chat
- Real-time two-way synchronization between web forms and internal CRM
- Executive attribution dashboards for management
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