Jakub Ruciński
JAKUB RUCIŃSKIWEBSITE TOOLS & ANALYTICS
PL
Core Offerings

Engineering High-Performance Analytics & Automation

I build rock-solid tracking foundations, automate business processes, and unify fragmented marketing platforms into an integrated growth machine.

Modern Web & TechSpecialization #1

Modern Web Development & Web Applications

Engineering blazing-fast, high-converting landing pages, corporate websites, and bespoke web apps (Next.js, React). Built for maximum speed, SEO, and lead conversion.

What You Receive:

  • Custom UI/UX layout aligned with brandbook or design guidelines
  • Next.js implementation with clean, maintainable architecture
  • Mobile-first responsiveness with sub-second page loads
  • Out-of-the-box integrations with forms, CRM, and analytics
  • Lightweight, intuitive content management panel (CMS)
Next.js / ReactTypeScriptResponsive Vanilla CSSSEO OptimizationCore Web Vitals (95+)API Integrations
Modern Web Development & Web Applications

For all businesses focused on acquiring qualified leads, including property developers, B2B services, and tech startups seeking modern authority and measurable conversion.

CRO & Lead VelocitySpecialization #2

Lead Generation Mechanisms via GTM (Calculators, Modals, Forms)

Conversion Rate Optimization (CRO) by deploying high-impact mechanisms via GTM: ROI calculators, exit-intent modals, e-commerce product carousels, sticky banners, and multi-step forms without developer bottlenecks.

What You Receive:

  • Design and deployment of custom interactive calculators via GTM
  • Smart modals with conditional firing (exit-intent, scroll depth, time on page)
  • E-commerce product popups (abandoned cart rescue, dynamic product cards)
  • Sticky notification CTA bars driving direct response
  • Multi-step forms integrated directly with CRM pipelines
  • Event tracking for every interaction and submission in GA4
Google Tag ManagerCustom JavaScript & CSSE-commerce Product FeedsTypeform EmbedsExit-Intent TriggersLocal Storage PersistenceWebhook Listeners
Lead Generation Mechanisms via GTM (Calculators, Modals, Forms)

For real estate developers, professional services, B2B consultancies, and stores wanting to maximize leads and sales from existing traffic.

Analytics & E-commerceSpecialization #3

Google Analytics 4, GTM & Full E-commerce Tracking

Turnkey GA4, GTM and Meta (Pixel & CAPI) architecture for lead generation and e-commerce stores. Precise transaction tracking, revenues, cart funnels, and Consent Mode v2 DataLayer.

What You Receive:

  • Full e-commerce tracking (purchases, cart events, item views, revenue)
  • Lead generation event schema (forms, phone clicks, emails, downloads)
  • Consent Mode v2 setup with cookie banner integration
  • Enhanced Conversions deployment for Google Ads and Meta Pixel / CAPI integration
  • Elimination of duplicated purchases and payment gateway self-referrals
  • Executive Looker Studio performance dashboard
Google Analytics 4Google Tag ManagerMeta Pixel & Conversions API (CAPI)E-commerce DataLayerConsent Mode v2Google Ads Enhanced ConversionsLooker Studio
Google Analytics 4, GTM & Full E-commerce Tracking

For e-commerce stores, B2B companies, and agencies requiring bulletproof attribution and revenue analytics.

Signature SpecialtySpecialization #4

Marketing Automation & Multi-System Integrations

Eliminate repetitive manual tasks. Custom Make.com pipelines, Positive User (formerly User.com) lead nurturing, behavioral scoring, and automated CRM routing.

What You Receive:

  • Process mapping and lead flow architecture blueprint
  • End-to-end scenario construction in Make.com and Positive User
  • Bidirectional sync between website capture forms and CRM
  • Instant hot-lead notifications for sales reps via Slack/SMS
  • Team onboarding and documentation for ongoing operations
Positive User Partner (User.com)Make.com ExpertZapierWebhooks & REST APIsHubSpot / Pipedrive / LivespaceSlack & SMS Alerts
Marketing Automation & Multi-System Integrations

For B2B companies, academies, developers, and scaling brands demanding frictionless lead operations.

Integrations & ToolsSpecialization #5

Marketing Tool Stack & Custom Integrations

Connecting Typeform, CallPage, CRMs, email platforms, webhooks, and forms into a cohesive, automated system.

What You Receive:

  • High-converting interactive forms in Typeform
  • Instant callback widget setup (CallPage)
  • Real-time two-way data sync between marketing tools and spreadsheets
  • Error logging, retry triggers, and data validation redundancy
Typeform PartnerCallPageMake.comZapierREST APIsCustom Webhooks
Marketing Tool Stack & Custom Integrations

Any modern business using multiple SaaS platforms seeking zero-friction workflow synchronization.

WordPress & GrowthSpecialization #6

WordPress Development, Customization & Optimization

Building new WordPress sites, refactoring existing installations, advanced Crocoblock implementations (JetEngine, JetSmartFilters), performance tuning, and CRM lead integrations.

What You Receive:

  • Development or overhaul of WordPress website
  • Advanced Crocoblock architecture (JetEngine CPTs, dynamic filters, custom relations)
  • Speed optimization and cleanup of bloated plugins
  • Implementation of secure, high-converting contact forms
  • Proper GA4 event tracking and DataLayer integration
  • Security hardening and environment maintenance
WordPress CoreCrocoblock Suite (JetEngine, JetSmartFilters, JetFormBuilder)Custom PHP & HooksSpeed Optimization (LSCache, WP Rocket)WooCommerceElementor / ACF
WordPress Development, Customization & Optimization

Companies operating or launching WordPress websites seeking an experienced technical partner for ongoing improvements, dynamic catalogs, and custom architecture.

Behavioral InsightsSpecialization #7

Heat Maps, Session Recordings & UX Reports

Heatmaps, scroll maps, and user session recordings (Clarity, Hotjar) to uncover exactly where prospects drop off.

What You Receive:

  • Setup of GDPR-compliant heatmapping and recording tools
  • Segmentation and funnel setup for key user flows
  • Behavioral analysis report highlighting conversion friction
  • Actionable UI/UX recommendations and adjustments
Microsoft ClarityHotjarGoogle Tag ManagerUX AuditingFigma
Heat Maps, Session Recordings & UX Reports

Websites and stores wanting higher conversion rates and sales from existing traffic.

Privacy & AnalyticsSpecialization #8

Custom CMP & Google Consent Mode v2 Implementation

Bespoke, zero-subscription consent management engine (Headless CMP) executing at Cloudflare Edge with Google Consent Mode v2. No pageview caps, seamless AI conversion modeling, deployed via 1 line of GTM code.

What You Receive:

  • Dedicated Cloudflare Edge consent engine (< 20 ms TTFB globally)
  • Frictionless 1-line script deployment in Google Tag Manager
  • Turnkey Google Consent Mode v2 Advanced setup with cookieless pings
  • Cryptographic audit trail logged to Cloudflare D1 (Consent ID, UTC, URL)
  • Custom branding, UX button layouts (2 vs 3 buttons), and human-centric copy
  • Floating revisit consent badge satisfying GDPR right-to-modify mandates
  • Optional self-hosted deployment on client’s own free Cloudflare account
Google Consent Mode v2 (Advanced)Cloudflare Edge / WorkersGoogle Tag ManagerCloudflare D1 Database (SQL)Web Components & Shadow DOMGoogle Analytics 4 & Ads Smart Bidding
Custom CMP & Google Consent Mode v2 Implementation

For e-commerce stores, high-traffic portals, and B2B lead generation websites seeking to eliminate monthly CMP overhead, comply with GDPR, and protect Google Ads bidding precision.

Transparent Workflow

Wondering how the collaboration looks step by step?

No multi-week briefs, Figma mockups, or crystal-ball forecasting. Explore my 5 straightforward phases: from first discovery & PRD, through a live clickable version with inline feedback, to robust CRO tracking and launch.

Live working version from day oneContinuous email updates & decision alertsNo forced subscriptions or retainers
Interactive roadmap & deliverables
Explore Collaboration Model

Unsure which solution fits your current growth stage?

Drop me a message with your website link. We will diagnose your bottlenecks and prioritize high-ROI initiatives together.

Direct Consultation

Your information is confidential and will strictly be used to respond to this consultation inquiry.