Analytics & E-commerce

Google Analytics 4, GTM & Full E-commerce Tracking

Turnkey GA4, GTM and Meta (Pixel & CAPI) architecture for lead generation and e-commerce stores. Precise transaction tracking, revenues, cart funnels, and Consent Mode v2 DataLayer.

Google Analytics 4Google Tag ManagerMeta Pixel & Conversions API (CAPI)E-commerce DataLayerConsent Mode v2Google Ads Enhanced ConversionsLooker Studio

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Google Analytics 4, GTM & Full E-commerce Tracking

Overview & Methodology

Google Analytics 4, GTM and Meta tracking architecture built for precision. Comprehensive e-commerce funnels (view_item, add_to_cart, begin_checkout, purchase with payment gateways), Meta Pixel & CAPI server-side telemetry, and rigorous B2B lead attribution. Fully compliant with Consent Mode v2.

Ideal For

For e-commerce stores, B2B companies, and agencies requiring bulletproof attribution and revenue analytics.

Deliverables & Value

Full e-commerce tracking (purchases, cart events, item views, revenue)
Lead generation event schema (forms, phone clicks, emails, downloads)
Consent Mode v2 setup with cookie banner integration
Enhanced Conversions deployment for Google Ads and Meta Pixel / CAPI integration
Elimination of duplicated purchases and payment gateway self-referrals
Executive Looker Studio performance dashboard

Implementation Roadmap

5 Steps to Seamless Delivery

01

Tracking audit & error diagnostics

Auditing existing tag health, resolving payment gateway referrals and purchase duplications.

02

DataLayer schema architecture

Designing structured parameters and naming conventions for standard and custom events.

03

GTM tags & Consent Mode v2 setup

Deploying tags, connecting cookie banner signals, and configuring Google Consent Mode v2.

04

Enhanced Conversions & Meta telemetry

Configuring hashed user data for Google Ads and deploying robust Meta Pixel & CAPI tracking.

05

Debug validation & executive dashboard

Validating real-time hits in DebugView and preparing an automated Looker Studio executive board.

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