Behavioral Insights
Heat Maps, Session Recordings & UX Reports
Heatmaps, scroll maps, and user session recordings (Clarity, Hotjar) to uncover exactly where prospects drop off.
Microsoft ClarityHotjarGoogle Tag ManagerUX AuditingFigma
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Overview & Methodology
Understand user behavior visually. I implement Microsoft Clarity / Hotjar, configure privacy-compliant session tracking, and synthesize insights into concrete UX recommendations.
Ideal For
Websites and stores wanting higher conversion rates and sales from existing traffic.
Deliverables & Value
- Setup of GDPR-compliant heatmapping and recording tools
- Segmentation and funnel setup for key user flows
- Behavioral analysis report highlighting conversion friction
- Actionable UI/UX recommendations and adjustments
Implementation Roadmap
5 Steps to Seamless Delivery
01
GDPR-compliant GTM deployment
Installing Clarity or Hotjar with strict PII masking and consent banner integration.
02
Custom tags & behavioral segments
Tagging key user segments, checkout abandonment steps, and lead funnel paths.
03
Representative session data collection
Gathering statistically meaningful user sessions across desktop and mobile devices.
04
Heatmap & rage-click diagnostic audit
Pinpointing unclicked CTAs, excessive scroll fatigue, rage clicks, and form friction.
05
Actionable UX report & conversion roadmap
Delivering a prioritized executive report with clear UI/UX fixes and quick-win adjustments.
Direct Quote
Request Proposal for: Heat Maps, Session Recordings & UX Reports
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