What is marketing automation really useful for?
If you run a business, you will surely realise that some of the activities you need to perform are repetitive. Many of them can be avoided – by using marketing automation. For example:
- Sending emails every month – with a fixed content but different data.
- Sending emails to different users – with fixed content, in specific situations.
- Sending an SMS at the right moment.
- Appearance of a message on the website at a specific point in the purchase path.
- Notifying the merchant that an important customer has reappeared on the site.
- Sending one e-mail to the entire user base, but suitably personalised – with different details depending on the user’s preferences or characteristics.
There are many other examples. There is no single solution that will work for all industries, or even companies in the same industry. Therefore, the process of creating automation should be tailored to the needs of the company, the types of tools used, the purpose of the automation and the way the company operates. Marketing automation can apply to many marketing channels. Most often, however, solutions will come in handy:
- In emails.
- In chat.
- In push messages.
- On the website, in the form of popups or swiped page content.
- In an app.
What does the service look like and what is the end result?
Every company and its websites are different. Even if we compare companies in the same industry – you can see big differences. Therefore, to start implementing any tools at all – we need to determine:
- The goal we want to achieve through marketing automation.
- The tools that have been used so far.
- Which tools will work well for automation.
- What scenarios do we assume to implement?
- What materials/access/data do we need to successfully implement the scenarios.
We can determine all of these issues during the audit and interview. Only after this stage we can start to implement marketing automation.
What do you gain from implementing marketing automation?
Marketing automation will help you achieve your company’s business goals. Automation can reach the user at the perfect time, whereas it would be difficult to do the same manually. It also directly reduces the amount of time required to perform repetitive tasks.
Pricing and next steps
To get a cost estimate, use the form below. Try to enter as much information as possible – especially about your needs. If you need other services as well – mark them in the form.
If you need a comprehensive audit of your marketing activities, also use the form and describe your needs in the message.
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