When is it worth implementing heat maps?
Heatmaps are a type of report that show which elements or parts of a page users are most interested in. These reports present the page in such a way that the most popular elements are marked with the most “hot” colour. Those which are not very popular on the report are marked with “cold” colours. If there is no interaction, they are not marked at all. Heatmaps are often used in situations:
- When you create a website or significantly modify it. This will allow you to check whether users are using it as planned and intended.
- If you have a feeling that a lot of people do not complete a transaction – perhaps the website encourages something other than completing the transaction.
- If you want to improve the user experience on your site.
What are the types of heatmaps?
- Clicks – they examine which elements users are most likely to click on on particular pages.
- Traffic – they examine which elements users hover over with their cursor.
- Scrolling – studies which parts of the page are accessed by a given percentage of users.
What will you gain by implementing heat maps on your website?
- Heat maps will confirm or deny the assumptions you have about the UX on the website.
- They can show potential problems on the page.
- They will help you optimise the page for best performance.
- Heatmapping tools also often have built-in features to record user sessions and flag those sessions where some important interaction occurred. This allows you to take a close look at what such visits look like.
- A report with descriptions and recommendations.
Pricing and next steps
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