When do you need a Google Analytics audit?
When do you need a Google Analytics audit?
If you have a website and you are not sure if it is configured correctly. Data for some reason is not counting correctly, is missing, is too much or takes wrong values. In such situation Google Analytics audit is necessary.
What does this Google Analytics audit look like and what is the end result?
The service starts with:
- Indication of the Google Analytics service, the site or sites on which it is implemented.
- Specification of the view or views to be checked.
- Granting permissions to check the settings inside.
- You may also need permissions for other accounts, in particular Google Tag Manager, to access the plugins in which Google Analytics has been implemented. If you also want to check the connection of Google Analytics with other tools, you also need access to these tools.
Once you have access to the accounts:
- I will check that the code (or different codes) itself are correctly inserted.
- I will verify the configuration inside the tool.
- I will determine the page functions that are worth measuring.
- I will check the sample data inside the tool.
What do you gain?
- I will evaluate the implemented solutions, individual elements will be evaluated on a scale of 1-10.
- Summary – I will evaluate the whole solution as a percentage value.
- I will prepare a list of guidelines for implementation.
- In case you decide to implement these changes with me – this is a list already prepared, so the time needed for implementation will be less, and thus the cost of implementation will decrease.
My experience with audits
I have been implementing various online marketing tools since early 2016. I have made over 100 implementations of Google Analytics on various websites – from simple landing pages to very complex projects. I can also implement enhanced e-commerce mechanisms and prepare specifications for developers to implement appropriate codes. I am very interested in the versatility of the Google Tag Manager tool in online marketing, so depending on the needs I can also prepare non-standard solutions.
Valuation and subsequent steps
To contact me, use the form below. Try to enter as much information as possible – especially about your needs. If you also need other services, please mark them on the form.
If you need a comprehensive audit of your marketing activities, also use the form and describe your needs in the message.
Error: Contact form not found.